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what is an autoresponder?

An autoresponder is an emailed automatic response provided to an inquiry. If you send an email to an autoresponder address you automatically receive a prewritten emailed response. Previously, only one response could be provided. If a person sent an email request, they received just one message back. This is the way autoresponders work that are provided to ISP and web hosts. Unfortunately, to obtain full value and advantage from an autoresponder, this is inadequate. You must have a system that automatically provides a number of responses.

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why an autoresponder is a 'must have' for any internet business

Marketing studies have well documented that it often takes 5 or more contacts before a prospective customer will purchase a product or service. This is why major corporations run continuous ads in numerous media, even if solely for name recognition. The first time a person views your website, or ad for your product or service, they may not be ready at the precise time to make a purchase. They are also likely to soon forget your name. An autoresponder is the needed solution to these problems to dramatically increase your sales and customer retention. Simply - an autoresponder keeps you name and product or service in your prospective customer, or existing customer's, mindset. Auto Message Setup

what is the difference in purchase costs?

There are two general types of autoresponders. One is purchased. There is either a one-time purchase, or a yearly license fee. Purchased autoresponders are put on your website. Some cgi or other technical knowledge may be required, but generally support is provided or the seller will do the installation for you.

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The second type of autoresponder is used via the Internet by an account. You pay a monthly fee and access your account information in setting up an autoresponder.

In the long run, the purchase of an autoresponder will generally be cheaper. And you may also have greater flexibility depending on your technical skills. Higher-end autoresponders, with a significant number of features and related options will be more expensive

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However, autoresponders accessed by paying a monthly fee are extremely rich in their features. One downside is that if payment is not made, and you have not saved a copy of your messages and customer list on your computer, that information can be lost.

Another concern is spam and a very important issue may be liability. Having a third-party administer your autoresponder through a monthly-fee web subscription may help insulate you from spam-related liability if there is a question about opt-out requests being granted.

Some free autoresponders are available, but they are typically free because they are ad supported. Third party ads are included in your messages. This is not recommended and is counter-productive to your purpose. You want to look professional, and using a free ad-supported service will not do, just like your website is probably not hosted on a free ad-supported web host.

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