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Choosing the Right Digital Camera
to use at Work

The business applications of digital cameras are almost limitless. From teachers to real estate agents, any professional that needs to capture and share images can benefit from a digital camera. The decreasing cost of digital photography equipment and the ability to print, distribute and save images at a minimal expense have made digital cameras indispensable to many businesses.

A small sampling of professionals that can benefit from digital photography includes:

  • Web Design: Perfect for creating product images for your sales pages
  • Realtors: Digital cameras are perfect for photographing houses, apartments and property
  • Artists: Amateur and professional artists can shoot their work for promotional material and email/web distribution
  • Journalists: Instant imagery has become essential for news organizations
  • Tour Guides: Brochures, web sites and other communications material can be brought to life by digital photographs
  • Teachers: Student projects, plays and class photos can be recorded, printed and saved
  • Interior Designers: Decorators and designers can shoot their work to share with clients

If you are searching for a digital camera for business purposes, keep these factors in mind:

Megapixels

Though many consumers have heard of megapixels, most are not aware of their practical application. For the average business user who is not editing or retouching images, the most immediate impact of having more megapixels is the ability to print larger images with clarity. Assessing your business' imaging needs may eliminate overkill - if you don't need to make prints larger than 8 x 10," or if you'll primarily be emailing and displaying images online, you will find that 2- and 3-megapixel cameras can easily handle your needs. Businesses that require large printed images or photo editing should invest the extra money in a higher resolution model

Size

Real estate agents, tour guides, and many other professionals are all on the go and don't want to be burdened with carrying a large camera. There are many outstanding digital cameras that can fit in a shirt pocket or a purse. Some even offer advanced features for businesspeople with the time and inclination to capture the perfect image. Look through the user comments for each camera to see which cameras receive kudos for portability.

Batteries

If your business needs will keep you outside and away from electrical outlets for prolonged periods of time, then battery life is an important consideration. Since backup proprietary batteries can be expensive, choose a camera that uses rechargeable AA batteries and always keep a back-up set handy. For more information, see Digital Camera HQ's Battery Primer (LINK) for more information

Special Features

There are a few special features that may appeal to business photographers. Real estate professionals or others who need to photograph large areas may appreciate a camera with panoramic stitching function, which can automatically create seamless panoramic pictures from multiple individual shots. Some camera's offer an audio notation features that let the user attach an audio clip to an image, which can be helpful for cataloging large numbers of photos. If you're going to be photographing athletic events, or other fast moving scenes, then a burst shooting mode that rapidly takes multiple pictures could be also be useful

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